Bridge the gap between vision and impact
Storybrand websites & marketing strategy
for mission-driven entrepreneurs and organisations
Attract the right people
Make more impact
Improve conversion
Does your website reflect your mission?
The internet is full of people telling you how it’s supposed to be done… But when your marketing simply mimics others, your efforts get lost in the noise. Such a waste of time and money!
At SmartAlpaca, we believe in making things easier + more effective for our clients, by using strategies and systems that fit your team, your brand, and your audience.
We’re Sandrine Coosemans & Mellissa Wheeler
Sandrine is an online business strategist and certified Storybrand guide, and Mellissa is a WordPress web designer with extensive SEO experience.
We met in 2015, as we both recently moved to rural Spain. We instantly connected over our love for animals, gardening, simple living… and ethical marketing.
In the years since, we joined forces because 1+1=3: we combine agency-level know-how with personalised attention, leading to better results and happier clients.
While we’re the two people you’ll talk to most, we have a team of trusted experts behind us: from email marketing to copywriting and tech, we’ve got your back.
What we can help you with
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Marketing strategy
We audit your current website, explore the role of your site in your overall marketing strategy, and help plan your project
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Messaging & copy writing
We use the Storybrand framework™ to clarify your message and give your visitors the information they need to take action
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Web design & development
We build websites that instantly resonate with your visitors - the perfect marriage of copy, design, and functionality
We also offer low-priced website reviews for fellow marketers and DIY entrepreneurs.
Packages and pricing
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Storybrand messaging
A deep dive into your offer, your audience, and your brand's mission - so we can create foundational copy for multiple platforms (including your website homepage!).
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Content wireframe
Perfect for DIY entrepreneurs and companies who have an in-house website person, but need help with messaging and copywriting.
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Squarespace website
An elegant and maintenance-free website that's easy to update or expand yourself. Perfect for starters and service-based businesses.
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WordPress website
Get all the bells and whistles you need with a stunning and versatile WordPress website built on Divi. Perfect for content-heavy websites and advanced SEO.
Examples of our Storybrand websites
What makes our websites so different?
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Strategic Setup
We get to know your brand, your products, and your audience. That way, we can create a platform that does exactly what you need - tomorrow, next month, and even years from now.
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High-Converting Content
Sandrine uses the Storybrand framework™ to clarify your content and take your customers on a journey; Mellissa uses her design experience to enhance the message and helps them take action.
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Flawless Functionality
Our websites don’t just look good; we pride ourselves on building the complete package including SEO, accessibility, compatibility, and a great user experience - for visitors, and for yourself.
Happy Alpacas
Q&A
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Each site is unique; our projects range from simple-but-stunning 5-page websites to high-end platforms that integrate with top CRM software, a course/membership plugin, web shop, blog, podcast, and more.
Every WordPress site is registered with a lifetime Divi theme licence and includes
• a cookie notice
• privacy policy page
• custom 404 not found page
• SEO plugin
• caching plugin (to speed up your website)
• Google Analytics or your preferred alternative
• A basic security pluginCustom video tutorials are provided for all websites when we wrap up your project.
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Whether it’s a budget decision or personal preference, you can opt for a different website platform if you book one of our consulting or done-with-you packages.
We will discuss the details on our discovery call; options range from providing you with a content wireframe and strategic recommendations, to having the whole thing built for you.
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All of our websites have the necessary elements in place to help search engines understand what your website is about - and they are optimised for speed and other essential aspects.
We always conduct an audit after launch to ensure there are no loose threads.
If you need more advanced SEO (keyword research, SEO strategy, and on-page optimisation) this can be included in your package and will be discussed during our discovery call.
If we build your website on WordPress, we install an SEO plugin that we/you can use to further optimise your site (including new content) for search engines.
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Storybrand™ is a marketing framework that was first outlined by Donald Miller in his book, Building a Storybrand. It was then further developed by Don Miller and Dr. J.J. Peterson in the next book, Marketing Made Simple.
As a Certified Storybrand Guide, Sandrine is qualified to use the framework in our clients’ websites, funnels, and digital content.
Being certified also means we have direct access to a cornucopia of resources and a vast network of experienced marketing professionals, which has allowed us to elevate our work in many different ways.
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We use the Storybrand framework to clarify your message and outline some of your marketing assets.
We are also intimately familiar with other frameworks, methods, and experts, including (but not limited to)
Jeff Walker (Product Launch Formula)
Stu McLaren (Searchie/membership.io, Tribe/The Membership Experience)
Rachel Miller (Moolah Marketer etc)
Mike Michalowicz (Profit First, the Pumpkin Plan, Fix This Next)
Amy Porterfield
and so many more!
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Packages start at € 2250 for a Storybrand website on Squarespace or a simple website wireframe.
WordPress websites start around € 5000 and can be double or triple that if you’re looking to add assets like a shop, blog, podcast, database/library, directory, membership site, multiple lead generators and/or sales funnels, online course(s),…
Schedule a free discovery call so we can discuss your project!
In most cases, we will be able to give you a ballpark price for the project on the call.
We will be able to give you an exact price for your Storybrand website when we know exactly what your brand needs; in some cases, we'll need an additional strategy session to create a clear project plan including budget and timeline.
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We can’t build your dream website without your input and regular feedback.
In the prep stage, we have one or two calls and we will ask you for information, brand assets, and other existing materials. We provide you with prompts and checklists and if you’re not a writer, you can provide most information in audio or video format.
In the development stage, we need your timely feedback on the pages and content we create. We will discuss the details and timeline during the roadmap stage but in most cases, we require feedback within 48 hours after delivering assets so we can stay on track.
In the final stage, you will review and approve each individual page, email, or other asset before launch;
After launching, you will have a chance to review the instructions and guidelines we created, and get clarification or additional instructions - so you and your team can confidently take it from there.
For a small website project with a limited number of pages, your time investment can be minimal, and limited to 3 calls + an hour a week to review work in progress.
Either way, we will discuss the details and timeline during the roadmap stage.
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Although most of our team speak multiple languages, we mainly offer done-for-you services in English.
Please get in touch if you’re looking for a Storybrand website or consultancy in Dutch, French, or Spanish as we may have other options for you!
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While we don't offer social media management or paid advertising, we do offer marketing packages that can include planning, content writing, and website updates.
Ask us about it on a call and we'll be happy to tell you more!
Not sure where to start?
Start with a Roadmap
Together, we look at what you already have in place, we explore your options, and we end up with a clear plan of action.
Don’t waste time and money on a site that doesn’t fit your needs
Know what your marketing does need - now and later
Get a clear plan, budget, and timeline for your project