Find gaps. Explore opportunities.
Get a strategy roadmap.

Identify issues and opportunities

Get an action plan

Set goals and priorities

Are you clear on the path ahead?

Most business owners are so close to their own business that they just can’t see the forest through the trees. They’re so busy doing what needs to be done, that it often costs more time and money in the long run.

How we get you full steam in the right direction:

Audit

We explore and discuss existing materials - current marketing collateral, notes, unpublished content, basically anything that helps us understand your brand. Through these conversations, we identify opportunities and get a clear overview of your goals and preferences.
Strategy

Once we’re clear on the basics, we look at how we can move to the next level: we explore your options, brainstorm ideas, and develop a strategy for moving forward.
The result is a written “roadmap” for your business' marketing and more.
Action Plan

While the strategy roadmap is your guiding star, we also make it clear and simple for you to take action.
From a draft wireframe for your website to an outline for your sales funnel or a content marketing plan, we make sure you've got what you need to get started.

Schedule a discovery call

No progress without clarity

When you’re running an online business, it’s easy to get lost in the details. Creating marketing content, preparing for the next launch, finding and onboarding the next client.

It’s a simple fact that most business owners are too close to their own thing to clearly see what’s missing. And sometimes a few simple tweaks can make all the difference!

I’m Sandrine, and I’m the outside expert who gets to look at your business from all the different angles... and if it’s necessary or relevant, I even collaborate with other experts in their fields to get you a complete picture.

From implementing a few small tweaks to improve conversion or retention to a complete business reboot - I’m here to help you get clarity on your Best Next Step.

Happy Alpacas

I felt so disorganised

"Sandrine is the Marie Kondo of content planning and scheduling. I was all over the place before SmartAlpaca stepped in and systemised everything for me."
— Monica Sood, Copywriter
I finally knew what to focus on

"The marketing roadmap gave me a full overview of things to work on over time, but also a short list to focus on in the short-term to see immediate results."
— Joyce Bergsma, Nutritional Therapist
more than a roadmap

I needed a a map of what my business could realistically look like + a road map to know how to get from A to Z. Sandrine gave me that and more.
She helped turn all the ideas into a plan, providing insights along the way, and never agreeing with me for the sake of support.
— Elise London, Video Producer
Practical, actionable insights

If you're feeling stuck in a rut and are struggling to pin down the next step, I highly recommend a session with Sandrine. She's been there, done that, and it definitely shows in the thoughtful and helpful advice that she gives.
— Sarah Hanstock, Messaging Strategist
Cutting through the noise

Sandrine was able to develop an in-depth strategy document that I could follow and implement to improve my brand presence, my messaging to attract my audience and my Facebook reach.
— Andrew Woodward, The Investor’s Way
She gets it

Sandrine and her team are equal parts knowledgable and caring.
It's so refreshing to meet a guide who "gets it" and can help small business owners have clarity and motivation.
I look forward to my next project with them!
— Kurt Frankenberg, Shoestring101.com

View case studies

Q&A

A typical roadmap process takes at least 3 strategy sessions:
- Assessment: Before the first call, we take a look at what you’ve got already (this can be your existing marketing collateral, or notes on a new direction your business is taking).
- During the first strategy session, we discuss your audience and offer, as well as anything that may have come up during the initial assessment.
- After the first call, I get to work on the strategy roadmap (see “what’s included?”).
- During the second strategy session, we walk through my suggestions and discuss your options.
- Afterwards, I finalise the roadmap document, draft outlines for your marketing collateral, and create an action plan for implementation.
If you are unclear on what you offer, have several different offers or audiences, or require more time to walk through the options, we may need more than three calls. I will discuss this with you on the discovery call.
This process can take anywhere between 30 and 90 days, depending on your needs, budget, and timeline.
Depending on your exact needs, these are often included:
- A draft “content wireframe” for your homepage or sales page
- An outline of your customer’s journey (from lead generation to retention or return business)
- Results of our basic market research
- Results of our SEO audit with recommendations
- Suggested outline for your email automation/sales funnel(s)
- The Storybrand framework (“brand script”) document we’ve worked with
- Draft foundational copy (one-liner, elevator pitch)
- Ideas for lead generation and additional income streams
Most of the deliverables may be drafts and outlines, simply because we lack the time for detailed revisions.
If you decide to work with us to implement the roadmap (whether you want our team to do it for you, or you’d like me to consult with you as you implement it yourself), we will make time to work on every detail until perfection.
However, these outlines and drafts also allow you to simply take it from there yourself (or with your own team).
Each roadmap is different, depending on multiple factors + the scope of the work. Rates start at € 1650.